About us

Welcome to the home of Supersoft, filled with fresh products and seamless logistics.

Our Values

SERVICE EXCELLENCE

UPLIFTING STAFF

PUTTING PEOPLE FIRST

EMBODYING DIVERSITY, INCLUSION & BELONGING

RESPECTFUL

SUPPORTIVE OF ONE ANOTHER

OPEN TO DIVERSE PERSPECTIVES

FEARLESS IDENTITY

TENACIOUSLY DEDICATED TO OUR WORK.

Our services

The following divisions represent the range of services provided by Supersoft.

AA BAKERY

AA Bakery specializes in baking sandwich bread, with our in-house brand called Supersoft. Supersoft is a 600-gram loaf of bread, consisting of 17 slices, and is available in both white and brown breads.

We mix the perfect blend of innovation and taste with our range of white and brown bread, mini loaves, buns, and rolls. Soft, fluffy, and tasty is the definition of our baked products. They’re suitable for vegetarians and are certified halal and kosher. Our commitment to health is evident in our nutritious bread, achieved by minimizing E numbers. Additionally, we use fortified flour to give our consumers the added boost of vitamins and minerals.

AA bakery believes that honesty, hard work, and innovation will ensure success in our future, making it the best independent supplier of baked products.

AA LOGISTICS

AA Logistics specializes in the transportation of goods throughout all regions of South Africa, guaranteeing both timely delivery and the safe arrival of your goods in optimal condition, providing you with the peace of mind you deserve.

Our comprehensive logistics services encompass every aspect of the supply chain process. From efficient inventory management to meticulous route planning, we ensure that your goods are handled with care while on the road. Our experienced team is dedicated to optimizing transportation routes and employing the latest technology to streamline operations, allowing for faster delivery times and cost-effective solutions. With a focus on customer satisfaction, we prioritize clear communication and transparency throughout the logistics process, providing real-time tracking and updates to keep you informed every step of the way.

Whether you require freight forwarding, warehousing, distribution, or specialized handling, AA Logistics is your trusted partner for all your logistical needs in South Africa.

Accrediations

We, at Supersoft, together with AA Bakery, envision delivering a diverse range of healthy baked goods at affordable prices to stores of all sizes across South Africa. Our partnership extends to AA Logistics, where we aspire to establish our premier fleet, ensuring seamless processing and fulfillment of orders through cutting-edge digital management techniques and supply chain optimization.

Our focus is on delivering high-quality products in a competitive market while maintaining a safe, clean, hygienic, and sustainable environment for both our employees and the communities we serve. We also aim to guarantee that our services showcase our efforts of ensuring quality delivery, on time, every time.

Super Soft Group

Tribute

The late Mr. Shan and Akaash Ajoodha poured their hearts and souls into nurturing AA Bakery, ensuring the enduring quality of the bread that graces our tables today. Their tireless dedication and unwavering commitment have not only sustained the legacy of AA Bakery but have also infused it with a spirit of excellence and tradition that resonates with each loaf we savor. Their journey is a testament to the power of passion and perseverance in crafting something truly special encouraging us that dreams do come true.

“May the road rise up to meet you, May the wind be always at your back, May the sun shine warm upon your face; the rains fall soft upon your fields, and until we meet again, May God hold you in the palm of His hand.”

Your memory will forever be cherished in our hearts, and we pledge to work tirelessly in upholding the profound legacy you’ve bestowed upon us.